WHO WE ARE
AIDA was born from the desire to help international mid-sized companies thrive in the digital age.
We're not a multinational that treats you like numbers, nor consultants who speak in incomprehensible 'tech jargon'. We believe in the potential of mid-sized businesses and want to make digital truly accessible.
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OUR STORY
We've seen it too many times: excellent mid-sized companies losing ground because digital seemed too complicated, too expensive, or simply "something for the big players."
We asked ourselves: what if we made technology truly accessible? What if instead of selling services we talked with people? What if we focused on concrete results instead of PowerPoint presentations?
AIDA was born from these questions: a small but expert team that works side by side with companies to find solutions that actually work.
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WHAT WE DO
We help international mid-sized companies grow in the digital age using technology, data, and artificial intelligence. But above all: common sense and practicality.
We always start with you: who you are, how you work, where you want to go. Then we organize your data, identify real opportunities, and build a tailored roadmap together. No revolutions, just concrete improvements that grow your business.
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OUR SERVICES
DATA ANALYSIS
To turn data into better decisions
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Got data everywhere (Excel, management systems, CRM, emails) but can't make sense of what it's telling you? Spend hours creating reports nobody reads? Order stock "by gut feeling" and don't really know who your best customers are?
How we help: We create clear dashboards that show only what matters, in real time. Open the dashboard, understand immediately, decide. Data always updated, accessible anywhere.
We use artificial intelligence for reliable forecasts: future sales, customer reorders, successful products, seasonal peaks, staffing needs. Not magic—maths applied to your historical data.
We analyse customers in depth to discover who's actually making you money, who's at risk of leaving, where the sales opportunities are, and how to reactivate dormant customers.
Concrete results: Less dead stock, fewer emergencies, decisions based on data not hunches, targeted marketing, optimised budget, fewer lost customers and more sales from the right ones.
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DIGITAL TRANSFORMATION
To modernise the company without turning everything upside down
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Always doing the same things that eat up your time? Got programmes that don't talk to each other and copying data manually? Still using paper forms that get lost? Spending hours creating reports?
How we help: We automate repetitive processes to free up hours every week. We make your systems talk to each other, creating a single source of truth with information that's always up to date.
We digitalise paper processes: no more printing, filling in, signing, scanning. Everything digital, tracked and always findable.
We create reports that generate themselves automatically and arrive by email when needed, always updated and consistent.
Results: Streamlined processes, integrated systems, zero lost paperwork, fresh data and more time to analyse and act.
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TAILORED AI & GENERATIVE AI SOLUTIONS
To automate intelligently
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Customer service drowning in repetitive requests? Hundreds of invoices and CVs to check manually? Customers buy X but you're not suggesting Y? Fixed prices when they could be dynamic? Warehouse stockouts from lack of planning?
We create chatbots and AI assistants that respond 24/7, handle frequent questions, bookings and initial requests. Your team only deals with complex issues.
AI reads, extracts data and classifies documents in seconds: invoices, CVs, contracts. Two days' work done in 20 minutes, zero errors.
Intelligent systems that monitor, predict and suggest automatically: complementary products, prices optimised based on demand, preventive reordering, warehouse management.
Results: Efficient customer service, immediate responses, customer satisfaction +40%, team focused on analysis, cross-sales +30%, improved margins, fast deliveries. All automatic.
TRAINING
To make the team independent
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Buy expensive technology but nobody uses it properly? Team afraid of change? Consultants disappear after implementation?
How we help: Practical training working together on your real data, not theoretical courses. Short sessions, questions always welcome, materials always available.
Support during the critical first weeks: we watch you work, correct on the spot, solve problems together, optimise based on your actual needs.
Tailored paths for different roles: management learns to read dashboards and decide with data, operations use tools daily and automate tasks, digital champions become internal reference points.
Ongoing coaching after implementation: regular check-ins, answers to questions, continuous optimisation, new tips.
Results: Independent and confident team, in-house experts, continuous improvement capability, less dependence on external consultants, growing ROI.
© 2025 by AIDA Group.
